How our marketing campaign rebranded a banking alternative
Community Financial Service Center (CFSC) offers an alternative to banking with a broad array of financial services like check cashing for individuals and businesses. Its services are tailored to each unique location and the community’s needs. Customers value the business for its extended hours, convenient services, and neighborhood vibe.
Having worked with Connections Marketing before, they turned to us for help.
Seeking: A rebrand that builds online traffic
To live up to its promise of handling clients’ needs with ease, CFSC needed to be more visible and easy to locate online. A limited, static website didn’t do the brand justice, let alone help it grow. It needed a rebranding to convey its most valuable qualities: trustworthiness and accessibility.
A thorough rebrand
We revamped the client’s online brand and designed its social media to match. The company immediately resonated better with its target audience, causing organic traffic to double soon after.
Running targeted campaigns on Google and Facebook is leading to increased foot traffic. What’s more, the client’s continuous high-volume keyword ranking shows improvements in each of its regions.
Personalized custom content
Connections Marketing created additional, concisely written service pages to help ensure that all of the products offered are familiar to the general public. Monthly blogging gives voice to the brand and reinforces its messaging.
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