A complete revamp of on-demand supply website
365 Equipment & Supply rents on-demand construction equipment throughout the Midwest from a single location. They take pride in being a partner that solves problems while providing products and services at reasonable prices. Having worked with Connections Marketing at a previous job, the CFO turned to us for help with his latest project – a complete revamp of the company’s website.
Mission: deliver superior online customer service
How do you build a better online experience when your website is stuck in the past? A thorough upgrade was necessary to fulfill the company’s mission of delivering an exceptional customer experience through services, products, and support. The result was a new site that takes full advantage of more sophisticated technology and online accessibility.
We treated the design like that of an eCommerce site since that is their future goal. Connections Marketing overhauled the navigation by syncing their product catalog and images to create an easy-to-navigate catalog.
New product filters
Filters include a full store, detailed product pages, and a cart for fulfilling order requests. Shoppers can browse its specialty product partners and download line cards for more details. Direct links to product categories for fast searching and high-value interior pages helped boost the site’s rankings and traffic.
Quote request feature
Customers can fill out a simple online form if they need help finding a specific product or want expert guidance on the right equipment and supplies for the job. Once 365 receives the form, an employee reaches out to customers with the answers they need.
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