February 9, 2023
Your content is one of the most important aspects of your ad strategy. To attract consumers to your ads, you want to answer their potential...
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April 17, 2024
Just about every business out there knows it must rely on social media to some degree. To figure out which ones make the most sense...
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December 14, 2022
Maintaining your brand identity will be as vital as ever in the months to come. At Connections Marketing, our specialists are happy to walk you...
November 22, 2022
Looking for ways to create a strong and lasting connection between consumers and your brand? Experiential marketing is a promotional strategy that is growing in...
October 20, 2022
The first step in building a website - deciding whether to go it alone or let the pros help you get it right - may...
September 9, 2022
Routine reporting is an essential ingredient in building strong client-agency relationships that enable your clients to grow their business.
August 29, 2022
There are over 6,000 digital advertising agencies in the U.S., and the number is going up. But not everyone is getting the online recognition they...
July 6, 2022
Brands large and small saw just how important direct consumer collaboration has become in recent years. Simply put, it requires communication with your customer base...
May 20, 2022
AI is being incorporated into every stage of a customer’s cycle, from programmatic media bidding to target ads and lead scoring – and culminating with...
April 20, 2022
As marketers, we tend to get caught up with data points and metrics, but seasonal marketing is also an opportunity to let your hair down...
March 21, 2022
At its heart, marketing is about problem-solving. Figuring out customers’ pain points is central to just about any marketing solution you will create for a...
January 24, 2022
Hosting a hybrid event requires many of the same considerations as a traditional event.
October 25, 2021
Welcome to the world of influencer marketing, where popular influencers are used to make endorsements and brand mentions, typically through social media.
September 17, 2021
The bar keeps getting higher in marketing, creating a whole new playing field for marketers and requiring brands to develop a stronger customer-first mindset.
September 8, 2021
Learn how small business owners are embracing the latest data privacy laws while utilizing user data for marketing campaigns.
August 4, 2021
For over a year, the world has seen how virtual events do what in-person events can’t: Reach audiences far and wide. So, are they here...