May 22, 2023
To build trust and drive sales, user-generated content must add authenticity to the brand. When potential customers see real people using and enjoying your products,...
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July 25, 2024
The sudden disappearance of older pages and content can also cause confusion, which is why brands should follow best practices for dealing with content decay...
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April 17, 2023
A small change is happening at Google that could have huge implications for businesses’ data tracking. If you haven’t done so already, it’s time to...
March 20, 2023
If you’re a digital marketer or otherwise involved in web development, it helps to know the difference between HTTP or HTTPS.
February 9, 2023
Your content is one of the most important aspects of your ad strategy. To attract consumers to your ads, you want to answer their potential...
December 14, 2022
Maintaining your brand identity will be as vital as ever in the months to come. At Connections Marketing, our specialists are happy to walk you...
November 22, 2022
Looking for ways to create a strong and lasting connection between consumers and your brand? Experiential marketing is a promotional strategy that is growing in...
October 20, 2022
The first step in building a website - deciding whether to go it alone or let the pros help you get it right - may...
September 9, 2022
Routine reporting is an essential ingredient in building strong client-agency relationships that enable your clients to grow their business.
August 29, 2022
There are over 6,000 digital advertising agencies in the U.S., and the number is going up. But not everyone is getting the online recognition they...
July 6, 2022
Brands large and small saw just how important direct consumer collaboration has become in recent years. Simply put, it requires communication with your customer base...
May 20, 2022
AI is being incorporated into every stage of a customer’s cycle, from programmatic media bidding to target ads and lead scoring – and culminating with...
April 20, 2022
As marketers, we tend to get caught up with data points and metrics, but seasonal marketing is also an opportunity to let your hair down...
March 21, 2022
At its heart, marketing is about problem-solving. Figuring out customers’ pain points is central to just about any marketing solution you will create for a...
January 24, 2022
Hosting a hybrid event requires many of the same considerations as a traditional event.
October 25, 2021
Welcome to the world of influencer marketing, where popular influencers are used to make endorsements and brand mentions, typically through social media.