To build trust and drive sales, user-generated content must add authenticity to the brand. When potential customers see real people using and enjoying your products,...
Looking for ways to create a strong and lasting connection between consumers and your brand? Experiential marketing is a promotional strategy that is growing in...
Brands large and small saw just how important direct consumer collaboration has become in recent years. Simply put, it requires communication with your customer base...
AI is being incorporated into every stage of a customer’s cycle, from programmatic media bidding to target ads and lead scoring – and culminating with...
At its heart, marketing is about problem-solving. Figuring out customers’ pain points is central to just about any marketing solution you will create for a...
Welcome to the world of influencer marketing, where popular influencers are used to make endorsements and brand mentions, typically through social media.