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Brands are honing their understanding of how to maximize the systems in which their content is delivered, but that doesn’t mean all the content will...
It’s been 15 years since Connections Marketing first helped local clients flourish. While our tactics have changed, our focus still remains on creating high-quality content...
Neglecting your business's marketing maintenance can have serious consequences. Just as you'd schedule a multipoint inspection to keep your car running smoothly, it's time for...
Don’t be scared off by the term audit. Regular audits can be a helpful part of your SEO strategy. An effective content audit should keep...
The sudden disappearance of older pages and content can also cause confusion, which is why brands should follow best practices for dealing with content decay...
There’s always some new digital communications advancement around the bend. It’s at these moments that you want to go back and rediscover some of the...
Folding social trends into parts of your campaign can be extremely effective in some industries. Take heed of a few of these important do’s and...
Just about every business out there knows it must rely on social media to some degree. To figure out which ones make the most sense...
Changes to a platform’s functionality are especially important when they’re happening in the places your target audience is most likely to be. Here are a...
If your brand struggles with a feeble online presence, understanding the issue is a crucial first step to getting search engines to produce better results...
The purpose of most presentations is to connect with a target audience of potential customers or clients. A wider range of tools now allows sales...
AI can be used by anyone, but it needs to be leveraged in a way that is both smart and sustainable. It is also important...
We’re all experts in something, but how do we prove to clients we have the right specialities to address their needs? Active certifications signal to...
It typically takes months to create a comprehensive plan to guide a business through the next year or more of campaigns. So if you haven’t...
Hispanic Heritage Month starts on September 15 and ends on October 15. To celebrate Hispanic Heritage Month, Connections Marketing decided to eat delicious Mexican cuisine...