Content Marketing
You may have great content, but without a proper strategy, you’re marketing blindly.
Content marketing is the heart of any marketing strategy. Consistent, quality, and original content can answer your target audience’s questions, which builds trust, and ultimately generates better leads and more conversions.
Content marketing starts conversations and is most effective when it shares knowledge and actionable insights, placing the consumer at the center of attention, rather than the product or service itself.
What’s this service all about?
Our experience is second to none
For over a decade, we’ve provided creative solutions to businesses who are looking to inform, grow, and connect with their audience through the art of professional content marketing. Our writers are experienced storytellers, journalists, editors, and marketers who have written diverse content for a variety of industries.
No matter your business, we’ll take the time to properly research your company and market, allowing us to expertly match, or even craft, the voice of your brand.
Content marketing to enhance your digital marketing efforts
Our motto is, “If users like your site, Google will like your site,” meaning that it’s important to craft consistent, high-quality content in order to boost your SEO efforts. Your content should work to establish trust with your audience, position your business as the go-to in your space, and should help you rank higher in search engines.
With over a decade of experience in providing our clients with SEO solutions, we’ve seen it all. We can help you navigate through the evolution of search technology, as well as optimize your content to ensure that your users are enjoying and engaging with it.
Tackling the challenges of content marketing
Great content isn’t created by accident. We are a full-service marketing agency composed of masters in web developing and design, content writing, and SEO. On top of that, we work closely and collaboratively with your team, listening to what your goals are, and helping to develop the right strategy for you.
Our expert writers are marketers, too; marketers who understand the important role of content in marketing. At the same time, our designers and SEO specialists know how to best position the written content in order to yield positive results.
Wondering about price?
All of our services are customized to your needs. Call us to discuss your project and we’ll send you a custom quote.
Connections Marketing offers a variety of content marketing services that are proven to work.
From brand awareness, to lead nurturing, to conversion, our content marketing options will fulfill any of your business’s needs.
SEO-focused landing pages
We don’t take it lightly when you trust us to deliver SEO services that just work. You look to us to see improvements in your business, and in turn, your success is a direct measure of our success.
One of the goals of effective content marketing is increased online visibility. And one of the best ways to reach that goal is to optimize pages on your website so that they rank well in search engine results pages (SERPs). In order to do that, our team will help you define profitable keywords, develop strategic content structures, as well as carefully implement on-page SEO tactics that will allow you to rank well thus generating higher-quality traffic.
Conversion-driven landing pages
Conversion-driven landing pages are clear and direct in their goal of streamlining a user’s experience toward making a desired action on your website. Because we are expert designers, content writers, and marketers, we understand effective layout, design, and copy that will lead traffic to convert.
Press releases
While not commonly thought of as a means for content marketing, a good press release can help your business gain some traction with your target audience, especially if the story you’re telling is also good enough for journalists to share. Whether you have a new product, an upcoming special event, or even a new piece of content you’d like to promote, we’re happy to help you create a press release that stands out and tells your story in a way your audience wants to hear.
Email marketing
Stay top-of-mind by reaching out to existing customers and providing them with an update or promotion to generate repeat business. Our team can help you create email content or even help manage a campaign that will effectively nurture or grow your audience. Learn more about our email marketing service.
Video scripts
Many businesses have great ideas for videos, but one thing they often overlook is the pre-production step in the process of making a video. That said, a well-produced video starts with a script. So, whether you want to promote a product or your business, our team is well-equipped to tell your story.
Infographics
The best infographics are simple, impactful, and meaningful. They are meant to present complicated information and break it down to its most important parts. The nice thing is that they are versatile and can be used in a variety of situations. Let us do the research and we’ll create an image that you can use to emphasize and clarify the info of a blog post, or even share on social media.
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