App Design & Development
Your idea can go further with a well-designed and built custom mobile app.
Connections Marketing has been delivering first-rate mobile applications to SMBs for many years. Whether you’re looking to build a loyalty app, tasking app, customer service app, etc., our team will design and build an attractive, user-friendly app that stays on-brand, drives engagement, and is equipped to accommodate any of the major app stores.
Mobile apps create a direct marketing channel by helping to keep your brand consistently visible to your customers and improve customer engagement. In turn, those results will reflect your brand’s reputation and customer retention.
What’s this service all about?
Thoughtful user experience
Building a great app takes time and careful planning. From pre-design through development, we’ll take your initial ask and work alongside you to turn it into a workable strategy. You’ll have complete access to our expert developers as they create a blueprint for your app, and once approved, we’ll provide you with a prototype so your team can review and test its functionality. In the end, you’ll have a beautiful, easy-to-use app that you can be proud to offer to your customers.
Customization and integration
Each one of our applications is customized and tailored to our clients’ needs. Our developers will select the best app architect and backend technologies that will support your app’s goal. We can incorporate various APIs or third-party integrations based on your needs, which will help save on costs, as well as production time. Whatever your idea may be, we can create a custom solution for you.
Full-service mobile app marketing
When you work with us, you’ll also gain access to our full-service marketing solutions. After your app is developed and ready for launch, we’ll help you devise a strategy to market it to your customers. Whether it’s through organic or paid marketing, social media marketing, content marketing, or some combination of those strategies, we’ll help you promote your app and provide important metrics so you can track its engagement.
Wondering about price?
All of our services are customized to your needs. Call us to discuss your project and we’ll send you a custom quote.
How Connections Marketing will design and develop a custom app tailored to your needs
For over 20 years, our team has been working in software engineering. We’ve seen how technology has evolved and we keep up with the latest trends and innovations. This allows us to better plan, design, and build any application our clients dream up.
Types of applications we build
We typically build hybrid and web applications, but we can create native applications, as well, using Ionic and Cordova frameworks.
- Web Apps – Web applications are actually websites that look and feel like a native application. They are run within a browser and users first access them as they would any web page: they navigate to a special URL and then have the option of “installing” them on their home screen by creating a bookmark to that page.
- Native Apps – Native applications live on a device and are installed through an application store (such as Google Play or Apple’s App Store). They are developed specifically for one platform, and can take full advantage of all a device’s features — they can use the camera, the GPS, the accelerometer, the compass, the list of contacts, and so on. They can also incorporate a device’s notification system and can work offline.
- Hybrid Apps – Hybrid applications are part native apps, part web apps. Like native apps, they live in an app store and can take advantage of the many device features available. Like web apps, they rely on HTML being rendered in a browser, with the caveat that the browser is embedded within the app. They also allow cross-platform development and thus significantly reduce development costs: that is, a single code base is used on different mobile platforms.
The variety of technologies we use
When building any software application, it’s important to consider the materials you need to get it up and running. Our developers and programmers are familiar with a variety of technologies (Apache, MySQL, PHP, HTML, CSS, JavaScript, et al), and depending on what the project calls for, they know how and when to use those technologies.
Our software development methodology
We follow the Agile software development methodology, although we’re flexible based on project and client needs. The Agile method is an iterative approach to software development. Instead of emphasizing a big, dramatic launch, an agile team delivers work in small, but consumable increments. Requirements, plans, and results are evaluated continuously giving teams the ability to respond to change quickly.
Keeping apps and data secure
When developing an app, we understand the importance of keeping your users’ data secure. Our team keeps up with the latest data security techniques and we follow all of the proper encryption techniques, as well, so you can rest assured that we’ve done our due diligence before launching your app.
Deployment
Deploying an application can be an overwhelming process, especially with so many moving parts, it can be easy to get lost. Our team is familiar with all of the requirements to get an app approved by any app store of your choice (Apple App Store, Google Play Store, etc.) and we’ll walk you through the process and make sure your app is launched without a hitch.
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