Refresh Your Logo
It can be hard to decide when to refresh your logo. Even if it has served you well in the past, it might be time for a logo refresh. A logo refresh should revitalize your imagery, not give your company a full facelift. It should breathe new life into your logo, not restart your company identity from scratch. Here are some ways you can refresh your logo without totally overhauling your brand identity.
Keep It Simple
A popular way to refresh your logo is to simplify it. Your loyal customers already recognize and trust your brand, so no need to scrap it completely. Eliminate details that aren’t crucial. Delete text if it’s too lengthy. Keep in mind, a logo refresh doesn’t need to be extreme. It can be as simple as changing the tracking or kerning between letters, words, or lines.
Why Do You Need One?
Your logo is the “face” of your company and it says a lot about you. It’s the first impression new clients have of the company. If your logo is out of date and tired, it could be sending the wrong message.
Time Has Passed
Your company has probably gone through some changes in the past one, three, or five years. Have you refreshed your logo in that time? Like fashion trends and haircuts, logo styles come and go. Stay on top of these trends to keep your logo looking current. A simple change can make a big difference.
Evolving Company Identity
If your company’s mission has shifted slightly since its inception, see if that shift can be reflected in the logo through small changes. Let the logo evolve with the company. Keep key visual elements prominent so clients will still recognize your brand.
Don’t change just to change. If your logo has served you well in the past, people already recognize and trust it. Before you commit to change, carefully assess these points to determine if a logo refresh will help you reach your goals. Read more about taking control of your online reputation here.