Is your brand advancing your mission and growing your bottom line? Does it have a clear and consistent message? It should be doing all of this and more. A brand is the vision, promise, and feeling your company instills in people based on emotions and facts. Visuals like your logo, tagline, colors, and imagery all play a part in developing your brand, but so does your brand’s voice, values, what your brand stands for, what feelings it evokes, and how it interacts with consumers. All of these things need to support each other to form a strong, memorable, and cohesive idea that will become your brand. Without it, your brand will be weak and confusing.
Branding services offered by Connections Marketing
- Visual identity design packages
- Logo design
- Email design
- Business stationery packages
- Brand identity evolution including mission, vision, and values development
- Naming
- Marketing collateral
- Colors & typography
- Brand guidelines
Branding by the Numbers
What’s in a name
90% of all purchasing decisions are made subconsciously, making it vital for companies to choose names that evoke positive emotions
First impressions matter
It only takes consumers 10 seconds to form a first impression of a brand’s logo, but it takes 5-7 impressions for consumers to recognize the logo
Consistency is key
90% of consumers expect that their experience with a brand will be similar across all platforms and devices
Stats from https://www.crowdspring.com/blog/successful-branding-for-entrepreneurs-statistics/
FAQs
What is branding?
Branding is the personality of the business world. It is what makes your company unique, memorable, and worth visiting repeatedly… or not. Just like there are personalities out there that attract everyone, there are ones that deter. Brands are no different and your branding will make or break the public’s perception of your company’s personality.
What is the benefit of branding?
How do I know if I need branding services?
Perhaps you’ve had some branding but aren’t quite sure if you need to revisit it. There are some questions you can ask yourself that will give you a very definitive answer. As yourself the following about your brand:
- Does my brand reflect my company’s vision and goals and vice versa?
- Can my customers and employees identify what my brand stands for?
- Do my brand visuals (logo, colors, imagery, etc.) inspire positive emotional reactions?
- Has my brand changed recently but my collateral hasn’t been updated to reflect the changes?
- Is my competitor’s brand outshining my brand?
- Are my brand visuals outdated?
If you find yourself answering yes to any of the above, let’s have a discussion about how we can help your brand flourish.