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# Connections Marketing

A Modern Day Digital Marketing Agency

## Sitemaps

- [XML Sitemap](https://connectionsmarketing.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Insights](https://connectionsmarketing.com/insights/)
- [Types of Audio Assets for Content Repurposing](https://connectionsmarketing.com/insights/types-of-audio-assets-for-content-repurposing/) - Learn how brands can repurpose content into podcasts, clips, and other audio assets for different audiences.
- [How to Repurpose Content Into Engaging Visual Assets](https://connectionsmarketing.com/insights/how-to-repurpose-content-into-engaging-visual-assets/) - Learn how to repurpose blogs, videos, research, and other content into engaging image assets to expand reach across platforms.
- [How AI Helps Businesses Work More Efficiently](https://connectionsmarketing.com/insights/how-ai-helps-businesses-work-more-efficiently/) - To discover how AI helps businesses work more efficiently, consider reading over the information Connections Marketing shares.
- [Types of Video Assets for Content Repurposing](https://connectionsmarketing.com/insights/types-of-video-assets-for-content-repurposing/) - Explore different types of video assets for content repurposing. Read over the insightful information Connections Marketing shares.
- [How Good Is Your Website UX (User Experience)?](https://connectionsmarketing.com/insights/how-good-is-your-website-ux-user-experience/) - How good Is your website UX? Connections Marketing explains how strengthening your website UX can help turn consumer interest into action and loyalty.
- [The Connection Between Web Performance and Your Bottom Line](https://connectionsmarketing.com/insights/the-connection-between-web-performance-and-your-bottom-line/) - To learn about the connection between web performance and your bottom line, read over the information Connections Marketing shares.
- [The Importance of Content Repurposing to Grow Brands in 2025](https://connectionsmarketing.com/insights/the-importance-of-content-repurposing-to-grow-brands-in-2025/) - Connections Marketing explains how content repurposing is simple at its core, and it’s one of the best ways to make the most out of your marketing materials.
- [What Is Zero Click Search & How Does It Affect Your Business?](https://connectionsmarketing.com/insights/what-is-zero-click-search-how-does-it-affect-your-business/) - What is zero click search? How does it affect business? Connections Marketing breaks down the basics including what it is, how businesses can adapt, and more.
- [Answer Engine Optimization (AEO) & What That Means for You](https://connectionsmarketing.com/insights/answer-engine-optimization-aeo-what-that-means-for-you/) - Answer Engine Optimization refers to the process of structuring content so it can be used by AI tools. Connections Marketing explains what AEO can mean for you.
- [What You Need to Make Your Email Marketing Campaign a Success](https://connectionsmarketing.com/insights/what-you-need-to-make-your-email-marketing-campaign-a-success/) - There are strategies to help brands boost their email campaigns. Connections Marketing explains what you need to make a successful email marketing campaign.
- [The Dos and Don’ts of AI in Social Media](https://connectionsmarketing.com/insights/the-dos-and-donts-of-ai-in-social-media/) - Companies have been quick to put AI to use in their social media. To learn about the dos and don'ts, read over the information Connections Marketing shares.
- [The Importance of Client Collaboration to Be Successful](https://connectionsmarketing.com/insights/the-importance-of-client-collaboration-to-be-successful/) - Connections Marketing breaks down how one of the best ways businesses can strengthen their brand is though collaborations with others outside of their business.
- [SEO Part 3: Improving Conversion to Meet Your Sales Goals](https://connectionsmarketing.com/insights/seo-part-3-improving-conversion-to-meet-your-sales-goals/) - Doing what you can to improve conversions will be crucial to strengthening the larger SEO process. Connections Marketing breaks down the details.
- [SEO Part 2: How Do You Build on Your Website Traffic?](https://connectionsmarketing.com/insights/seo-part-2-how-do-you-build-on-your-website-traffic/) - Connections Marketing goes over four steps that can help businesses build on their website traffic. For more information, call us at 312-924-0252.
- [5 Tips for Creating Higher Quality Content in the New Year](https://connectionsmarketing.com/insights/5-tips-for-creating-higher-quality-content-in-the-new-year/) - Instead of diving blindly into your next content calendar, take a look at the five tips Connections Marketing shares for creating higher quality content.
- [Is Your Content Ecosystem Working for Your Brand?](https://connectionsmarketing.com/insights/is-your-content-ecosystem-working-for-your-brand/) - Are you unsure if your content ecosystem is working for your brand? Connections Marketing shares information that could alter how you think about your system.
- [What Connections Marketing’s 15 Years in Business Means for Our Clients](https://connectionsmarketing.com/insights/what-connections-marketings-15-years-in-business-means/) - Connections Marketing has been helping clients flourish for 15 years. Moving forward, our goal is to be a leading provider of digital marketing services.
- [Marketing that Doesn't Have You on the Side of the Road](https://connectionsmarketing.com/insights/marketing-that-doesnt-have-you-on-the-side-of-the-road/) - It's time for your marketing tune-up! Contact Connections Marketing at 312-924-0252, to learn more about our FREE multi-point marketing inspection offer!
- [How to Audit Your Web Pages (Plus 7 Tips for Auditing Online Content)](https://connectionsmarketing.com/insights/how-to-audit-your-web-pages/) - A content audit should keep your website fresh and help new customers find you online. Connections Marketing shares 7 steps to help you audit your web pages.
- [What Is Content Decay and How to Avoid It](https://connectionsmarketing.com/insights/what-is-content-decay-and-how-to-avoid-it/) - Brands should try their best to keep their websites up to date. Connections Marketing shares great information about content decay and how to avoid it.
- [Your Next SEO Goal: Getting Back to the Basics](https://connectionsmarketing.com/insights/your-next-seo-goal-getting-back-to-the-basics/) - Is your team experiencing a lack of energy and motivation when it comes to your SEO? Connections Marketing explains how getting back to the basics can help.
- [Do’s & Don’ts of Using Social Trends to Boost Your Business](https://connectionsmarketing.com/insights/dos-donts-of-using-social-trends-to-boost-your-business/) - Using social trends in your campaign can be effective if done right. Connections Marketing goes over the do’s and don’ts of using social trends to your advantage.
- [Which Social Media Platforms Make the Most Sense for Your Business?](https://connectionsmarketing.com/insights/which-social-media-platforms-make-sense-for-your-business/) - If you're not sure which social media trends make the most sense for your business, consider visiting Connections Marketing's informative blog.
- [Important Social Media Updates to Know About](https://connectionsmarketing.com/insights/important-social-media-updates-to-know-about/) - Social media is a lot to keep up with. To learn about some important social media updates, check out Connections Marketing's informative blog.
- [SEO Not Working? This Might Be the Problem](https://connectionsmarketing.com/insights/seo-not-working-this-might-be-the-problem/) - Has your brand been struggling to establish an online presence? Visit Connections Marketing's blog to learn why your SEO might not be working.
- [Present Like a Pro This Year: Tech Skills You Need for Your Live Presentation](https://connectionsmarketing.com/insights/tech-skills-you-need-for-your-live-presentation/) - The purpose of most presentations is to connect with a target audience. Connections Marketing highlights tech skills that could improve your live presentations.
- [How AI Can Reduce Inefficiencies – and Its Limitations](https://connectionsmarketing.com/insights/how-ai-can-reduce-inefficiencies-and-its-limitations/) - Connections Marketing explains how AI can reduce inefficiencies in a business. However, it is also important to keep in mind the limitations that come with AI.
- [Certification Renewals: Why Ongoing Training Can Help Your Bottom Line](https://connectionsmarketing.com/insights/why-ongoing-training-can-help-your-bottom-line/) - Certification renewals are important for digital marketing firms. Connections Marketing breaks down how ongoing training can help digital marketing firms.
- [What to Include in Your New Year Marketing Plan](https://connectionsmarketing.com/insights/what-to-include-in-your-new-year-marketing-plan/) - New year marketing plans are important for businesses. Here are some of the things a business should consider including in their new year marketing plan.
- [Connections Marketing Celebrates Hispanic Heritage Month](https://connectionsmarketing.com/insights/celebrating-hispanic-heritage-month/) - Hispanic Heritage Month is here. To celebrate Hispanic Heritage Month, Connections Marketing decided to eat great Mexican food and interview two team members.
- [What to Include in Your Website Check-in: Plugins, Testing Forms & More](https://connectionsmarketing.com/insights/what-to-include-in-your-website-check-in/) - It’s important to keep your website's plugins updated so it runs efficiently. Connections Marketing explains what you should include in your website check-in.
- [Why Doing Your Own Website Can Backfire](https://connectionsmarketing.com/insights/why-doing-your-own-website-can-backfire/) - The first step in building a website - deciding whether to go it alone or let the pros help you get it right - may be the most important decision you make.
- [What You Should Be Planning for the Holiday Season](https://connectionsmarketing.com/insights/what-you-should-be-planning-for-the-holiday-season/) - By the end of summer, many companies are already hard at work on their end-of-year seasonal campaigns. For just about any growing business, the holiday season is an excellent time to target new customers. Here's what you should be planning for the holiday season.
- [How to Make Your Summer Pop Up Shop a Success](https://connectionsmarketing.com/insights/how-to-make-your-summer-pop-up-shop-a-success/) - A pop up is a great way to generate buzz, test a new product line or explore a possible location for your next brick-and-mortar. These temporary shops are a particularly effective strategy for digitally native businesses, or eCommerce ones that got their start online.
- [5 Social Media Posting Tips for Business Pages on Facebook](https://connectionsmarketing.com/insights/5-social-media-posting-tips-for-business-pages-on-facebook/) - Having a Facebook business page won’t instantly garner results. And randomly posting whenever you think of it or find the time won’t work either. You have to work in favor of the dreaded algorithm and you must do so consistently. Here are 5 social media posting tips to adhere to for business pages on Facebook in 2019:
- [Open Lines of Communication: The Latest Ways Your Audience Can Reach You](https://connectionsmarketing.com/insights/open-lines-of-communication-the-latest-ways-your-audience-can-reach-you/) - To keep up with the competition, it’s crucial to tap into newer ways you can extend your organization’s lines of communication while still relying on standard, tried-and-true methods. Updating and refining ways to connect with people provides growing businesses with more opportunity for users to reach them.
- [User-Generated Content (UGC): What Is It and Why Your Brand Needs It](https://connectionsmarketing.com/insights/user-generated-content-ugc-what-is-it-and-why-your-brand-needs-it/) - To build trust and drive sales, user-generated content must add authenticity to the brand. When potential customers see real people using and enjoying your products, they are more likely to trust and connect with the company.
- [GA4: What Is It and When to Move Over](https://connectionsmarketing.com/insights/ga4-what-is-it-and-when-to-move-over/) - A small change is happening at Google that could have huge implications for businesses’ data tracking. If you haven’t done so already, it’s time to start creating new Google Analytics 4 (GA4) properties before they are automatically configured for you.
- [What to Know about HTTPS and Online Security](https://connectionsmarketing.com/insights/https-and-online-security/) - If you’re a digital marketer or otherwise involved in web development, it helps to know the difference between HTTP or HTTPS.
- [How to Create Effective Search Ads](https://connectionsmarketing.com/insights/how-to-create-effective-search-ads/) - Your content is one of the most important aspects of your ad strategy. To attract consumers to your ads, you want to answer their potential questions directly in the ads.
- [Brand Collateral in 2023: What’s Changed and What’s to Come](https://connectionsmarketing.com/insights/brand-collateral-in-2023-whats-changed-and-whats-to-come/) - Maintaining your brand identity will be as vital as ever in the months to come. At Connections Marketing, our specialists are happy to walk you through your brand collateral options to land on a winning marketing strategy.
- [What You Should Know About Experiential Marketing](https://connectionsmarketing.com/insights/what-you-should-know-about-experiential-marketing/) - Looking for ways to create a strong and lasting connection between consumers and your brand? Experiential marketing is a promotional strategy that is growing in popularity among marketers as a method that uses unique experiences to connect consumers with brands.
- [The Importance of Client Reporting](https://connectionsmarketing.com/insights/the-importance-of-client-reporting/) - Routine reporting is an essential ingredient in building strong client-agency relationships that enable your clients to grow their business.
- [Pros and Cons of Becoming a Certified Google Partner](https://connectionsmarketing.com/insights/pros-and-cons-of-becoming-a-certified-google-partner/) - There are over 6,000 digital advertising agencies in the U.S., and the number is going up. But not everyone is getting the online recognition they need to grow.
- [The Power of Collaborating with Consumers](https://connectionsmarketing.com/insights/the-power-of-collaborating-with-consumers/) - Brands large and small saw just how important direct consumer collaboration has become in recent years. Simply put, it requires communication with your customer base or potential buyers and leads brands to take actions based on the input of outsiders.
- [AI’s Growing Role in Marketing](https://connectionsmarketing.com/insights/ais-growing-role-in-marketing/) - AI is being incorporated into every stage of a customer’s cycle, from programmatic media bidding to target ads and lead scoring – and culminating with one or two dynamic content emails.
- [How to Build Your Seasonal Marketing Strategies](https://connectionsmarketing.com/insights/how-to-build-your-seasonal-marketing-strategies/) - As marketers, we tend to get caught up with data points and metrics, but seasonal marketing is also an opportunity to let your hair down and inject a bit of cheer into your brand.
- [What Are Your Customers' Pain Points and How Do You Find Them](https://connectionsmarketing.com/insights/what-are-your-customers-pain-points-and-how-do-you-find-them/) - At its heart, marketing is about problem-solving. Figuring out customers’ pain points is central to just about any marketing solution you will create for a customer or client.
- [How to Host a Hybrid Event](https://connectionsmarketing.com/insights/how-to-host-a-hybrid-event/) - Hosting a hybrid event requires many of the same considerations as a traditional event.
- [Good Eats & Good Laughs](https://connectionsmarketing.com/insights/good-eats-good-laughs/) - Check out the 2016 Holiday Party we had at Connections Marketing. Work hard, play hard!
- [Connections Launches New App for Foundations for PM&R](https://connectionsmarketing.com/insights/connections-launches-new-app-foundations-pmr/) - Connections Marketing launches Rx for Exercise, a new app built for Foundation for PM&R.
- [Take Control of Your Reputation Online](https://connectionsmarketing.com/insights/take-control-reputation-online/) - For most businesses, reputation is everything. Luckily with internet marketing, you have the ability to control how your business is portrayed online.
- [Interview with Ashley Wehrmann](https://connectionsmarketing.com/insights/interview-ashley-wehrmann/) - Ashley is the Creative Specialist at Connections Marketing. With over 3 years of experience within the company, she strongly leads the creative department with passion and an eye for design. No matter what you need designed, Ashley turns your vision into a reality on screen.
- [What Is a Logo Refresh? Why Do You Need One?](https://connectionsmarketing.com/insights/what-is-a-logo-refresh/) - It can be hard to decide when to refresh your logo. Even if it has served you well in the past, it might be time for a logo refresh. Here's how to tell when your logo needs a facelift.
- [Back 2 School](https://connectionsmarketing.com/insights/back-to-school/) - Connections partnered with Back 2 School Illinois to assemble school supply kits.
- [Interview with Ryan Peterson](https://connectionsmarketing.com/insights/interview-ryan-peterson/) - "Creatives make the proofs pretty. Front-ends make it functional." -Ryan Peterson, Connection's Front End Developer
- [Boosting Your Brand Through Social Media](https://connectionsmarketing.com/insights/boosting-brand-social-media/) - Let’s face it, social media is here to stay. That’s why it’s more imperative than ever to incorporate social media marketing in order to establish and secure your brand among the rest.
- [Interview with Carlos Tarazona](https://connectionsmarketing.com/insights/interview-carlos-tarazona/) - After being introduced to Rick Rivero through a mutual friend, Carlos began working with Connections Marketing in late 2009, shortly after Rick started the company. Rick was needing some of the first projects wrapped up, and Carlos stepped in to help. Their relationship grew from there.
- [Interview with Rick Rivero](https://connectionsmarketing.com/insights/interview-rick-rivero/) - Coming from a background in Advertising Sales with a portfolio including CBS Television and Tribune Company, Rick Rivero set his sights on bringing a new level of integrity to the web development industry, and eight years ago, Connections Marketing was born.
- [Why Every Business Needs Social Media](https://connectionsmarketing.com/insights/every-business-needs-social-media/) - Social media marketing has become the key for building brand awareness in today’s digital age. Quite frankly, if you’re not utilizing it for your online marketing efforts, your business is likely to eventually disappear into the ugly abyss that has become rotary phones, floppy disks, and phone books.
- [BEWARE of Google Algorithm Changes](https://connectionsmarketing.com/insights/google-algorithm-changes/) - Shh…do you hear that? Those sounds are our SEO experts diligently working to stay up-to-date on the latest SEO news, just for you. While you are going about your day-to-day activities, we are being pinged left and right with all the noise happening in the SEO world.
- [The Importance of Design in Marketing Your Business](https://connectionsmarketing.com/insights/important-design-marketing-business/) - Marketing your business is a whole new ball game these days. It’s been quite a few years since the majority of consumers turned to a phone book to direct them to their nearest store. Today’s consumer has options literally at their fingertips, with companies advertising online, through websites, and social media. With all this competition, it’s clear that one thing can easily make or break your chances of hitting your mark with your consumers, and that’s design.
- [Interview with Crystal Moreland](https://connectionsmarketing.com/insights/interview-crystal-moreland-copywriting/) - Born and raised in the wheat state, Crystal’s heard the phrase when out of town, “You’re not in Kansas anymore, Toto” more times than she can remember. A city girl at heart, she started young with an ambitious work ethic and a nothing-can-stop her attitude. It was that same work ethic that convinced us that we needed her on our team as copywriter and social media consultant, and so began her journey with Connections Marketing.
- [Responsive Development: An Overview](https://connectionsmarketing.com/insights/responsive-development-overview/) - Responsive development and design is the here-and-now when it comes to applications. It’s the essential user experience fad that has absolutely no intentions of fading gracefully into the technological past. And with 3.5 billion -- yep, that’s with a b -- mobile internet users as of August 2017, there is less and less desktop surfing happening across the globe. That’s not to say the desktop monitor is going to way of the dodo. It’s not. Well, at least not yet. However, it has definitely given up some ground to tablets and mobile phones. And, as with everything else in the programming realm, there are multiple avenues to accomplish a fully functional responsive application. And in today’s on-the-move world, a responsive website is an absolute necessity.
- [Common SEO Mistakes: 6 You Need to Stop Making NOW](https://connectionsmarketing.com/insights/6-common-seo-mistakes/) - It’s no secret that your ranking with Google can make or break your online marketing efforts. In order to stay on top (or get there in the first place), you’ve got to stop making these 6 common SEO mistakes or resign yourself to be on Google’s bad side forever, and thus, your site’s ranking.
- [What Your 2018 Marketing Strategy Should Include](https://connectionsmarketing.com/insights/2018-marketing-strategy/) - Developing a marketing strategy for your business is hard work and involves an enormous amount of planning and preparation to ensure that the things you are implementing work, and work well. Quite frankly, if you aren’t going in to 2018 with a solid marketing plan in place or are unsure of the plan you’ve put together, your business is sure to suffer, or at the very least, not bring forth the growth you’re aiming at.
- [Writing SEO Friendly Content for Blogs](https://connectionsmarketing.com/insights/writing-seo-friendly-content-blogs/) - It’s crucial that the marketing strategy for your business includes writing SEO friendly content. As we all know, SEO (search engine optimization) is the reigning king in the world of online marketing. SEO determines where your online content ranks with other search engines, and it’s necessary to utilize it to ensure your site ranking with Google is high. After all, page one is where the good stuff happens.
- [Organic Search vs Paid Search. What’s the difference and which is better?](https://connectionsmarketing.com/insights/organic-search-vs-paid-search/) - It is the start of a new year and if you haven’t done so already, now is a great time to start thinking about your 2018 Marketing Strategy. One of the strategies I often recommend to my clients is Search Marketing. There are a lot of people on the internet, so it is important for you to take advantage of and prioritize your online presence for your business and start capturing those potential leads. Two of the most common types of Search Marketing when achieving a strong online presence would include Marketing for Organic Search (SEO) and Marketing for Paid Search (PPC).
- [Responsive Development - Part II](https://connectionsmarketing.com/insights/responsive-development-part-2/) - In Part I, I gave a brief synopsis of what responsive design and development is and how it came about. It was a general overview that probably made you scoot to the edge of your seat with wide-eyed anticipation of what was to come next. Or you may have fallen asleep. Either way, if you’re reading this, there must have been something in your soul that yearned for more. So, without further ado, let’s jump into Part II.
- [Do You Need An App For Your Business?](https://connectionsmarketing.com/insights/do-you-need-app-for-your-business/) - Have you been asking yourself if you need an app for your business? I know, it probably feels like just yesterday the world was trying to convince you that you need a responsive web design (which you do, so check out more about responsive web design), and here we are again saying that you might need something else now. But the world of technology isn’t stopping to consider what your business should invest in. It will keep progressing, whether your business follows along or not, and so will consumers. So, if you want to keep up with the demand that advancements place on your customer base, you should seriously consider whether or not utilizing mobile app development is right for your business.
- [Prepare Your Site for Google's Web Security Update](https://connectionsmarketing.com/insights/prepare-site-google-web-security-update/) - Having a secure web is imperative and for very good reasons. These days we do everything over the web including highly confidential online transactions like banking and shopping. Our bank accounts and credit and debit card numbers are shared on the web pretty regularly. So, it’s no surprise that over the past few years, experts have been pushing for more security for the web. This is where HTTPS comes in.
- [Facebook News Feed Changes 2018 - How Your Business Can Survive](https://connectionsmarketing.com/insights/facebook-news-feed-changes-2018-how-business-survive/) - The changes coming to Facebook’s News Feed are drastic, but businesses can’t overlook the sheer statistics. 74% of consumers make buying decisions based on what they see on social media. While the changes may make social media marketers and business owners alike want to scream to the hills in aggravation, the facts point to the same thing. Facebook is still a very vital place for businesses to be. Let’s take a look at the changes that are coming. Some you may have heard, and others may catch you by surprise. Either way, you’re going to want to prepare yourself.
- [Digital Marketing Buzzwords You Should Know](https://connectionsmarketing.com/insights/digital-marketing-buzzwords/) - As you work with your marketing team or are in the process of interviewing some, you may hear marketers use buzzwords when explaining your campaign...but do you understand what those buzzwords really mean?
- [Why Your Business Won’t Succeed Without A Copywriter in 2018](https://connectionsmarketing.com/insights/why-business-wont-succeed-without-copywriter-2018/) - Tell me this: Which of these options written by a copywriter would truly inspire you to leave your job and explore getting paid to travel instead? Option 1: Quit your job! Make tons of money traveling! Live the life you’ve always wanted! Option 2: Exhausted by the daily grind that leaves you feeling drained and never having enough income no matter how hard you hustle? When you’re paid to simply travel wherever the road takes you, life instantly becomes more fulfilling, more relaxing, and much more desirable. Start making money like you never thought possible, and do it the way you’ve always dreamed of.
- [The Top 5 Things I Learned at Digital Summit 2018](https://connectionsmarketing.com/insights/digital-summit-2018/) - Digital Summit 2018 was loaded with incredible information, insight, and strategic tools for navigating the constant shift of waters in digital marketing. While there was more than enough valuable info shared to write an entire book, I’ve summed up my top five takeaways from the conference.
- [Google Analytics Buzzwords You Should Know](https://connectionsmarketing.com/insights/google-analytics-terminology/) - Reviewing your Google Analytics data on an ongoing basis is very important however, it can be overwhelming at first. To help you out, check out our list of terms we think you should know when you are working with Google Analytics.
- [The Power of Content Marketing that Converts](https://connectionsmarketing.com/insights/content-marketing-that-converts/) - As a business owner, you don’t want to waste your time putting out content merely for the sake of having something out there. You want to invest in content marketing that converts. Content marketing has become the driving force behind brand awareness, product promotion, and sales. It’s the avenue used to not only acquire but also to retain customers, and when done properly, it will set your brand apart as the authority in your niche industry.
- [Responsive Development - Part III](https://connectionsmarketing.com/insights/responsive-development-part-iii/) - The underlying concept of responsive development is not such a vast difference from any other website development. There are still heading tags and divs. Loading external stylesheets and JavaScript files is still par for the course. Content still needs to be placed on the pages. Some things never change. However, there are a few key components of note.
- [2018 Trends that are Shaping the Future of Social Media](https://connectionsmarketing.com/insights/2018-future-of-social-media/) - In the past year, social media has seen its share of ups and downs. Certainly at the top of the list is the fact that Facebook has experienced not one but two major data breaches as of late, putting millions of users’ personal information in the hands of hackers. Given the state the platform currently finds itself in, we thought it’d be a good idea to take a look at the major trends that have taken place over the past year that are definitely shaping the future of social media.
- [Welcome to the Team! Introducing Digital Marketing Assistant, Joe](https://connectionsmarketing.com/insights/introducing-digital-marketing-assistant-joe/) - Joining the Connections Marketing team as Digital Marketing Assistant, Joe brings his expertise with SEO and digital marketing to the table in a way that builds upon the success our clients have been seeing with their marketing efforts thus far. We sat down with Joe to get to know him better. Here's what he had to say:
- [5 Ways to Seriously Rock Your Content in 2019](https://connectionsmarketing.com/insights/5-ways-rock-your-content-2019/) - What you put out for content in 2019 is going to have a drastic effect on the success or failure of your marketing goals this year. If there’s one thing we’ve learned from 2018, it’s that the majority of sales happen before your customer has ever spoken with someone from your company. They’re making decisions based on the content you’re providing and the various forms in which you distribute that content. In order to seriously rock your content in 2019, take our advice and follow these 5 tips:
- [Easily Convert 1 Blog Into 47 Different Types of Content](https://connectionsmarketing.com/insights/easily-convert-1-blog-into-47-different-types-of-content/) - Looking to grow your audience and customer base this year? Find out how you can repurpose a single blog post into 47 more forms of content. Not only will it cut down on your content creation time, but it will help you reach more people and grow your audience so much faster!
- [A Quick Guide to Email Marketing](https://connectionsmarketing.com/insights/a-quick-guide-to-email-marketing/) - More than 281 billion emails were sent per day last year, and that number only continues to grow, making email marketing a necessity for your business if you want to stay at the forefront of your customers’ minds. Email marketing is an essential part of any business, no matter how big or small. But it’s not something to enter into lightly, either. If you want to do email marketing in a way that generates results, here are some things to keep in mind:
- [DIY Website Builder vs. Pro Website - Which Solution is Right for You?](https://connectionsmarketing.com/insights/diy-website-builder-vs-pro-website/) - If you have a professional business, then you need to look like one online. You might not want to hear it, but potential customers will judge you, ignore you, and leave you if they don’t like what they see. Outdated sites make them think your business is outdated too. Poorly functioning sites make them think you provide poorly executed service. And no site at all? They probably aren’t even finding you. But which way do you go? DIY or hiring the pros?
- [3 Effective Ways to Build Like, Know & Trust with Your Audience](https://connectionsmarketing.com/insights/3-effective-ways-build-like-know-trust/) - The methods influencers have used as of late to build their followings and grow their incomes has brought to light the true need of the Like, Know and Trust factor. Consumers are becoming wary, unwilling to simply take your word for it. Now, they crave a connection. A real understanding of what it is you have to offer and how it can help them. And they want reassurances you’re here to stay. The only way to give your audience what they’re looking for and see them convert to a loyal customer is to build your Like, Know and Trust factor. Here’s how to do it:
- [The Fastest 2-Step Hack to Creating a Full Content Calendar](https://connectionsmarketing.com/insights/fastest-2-step-hack-creating-full-content-calendar/) - Creating a content calendar can seem like an arduous process. It’s not just about drumming up enough ideas to make it through the next quarter or longer. Your content calendar has to speak to your audience. Otherwise, you’re just wasting your time creating content that your ideal customer is never going to see. The good news is, we’ve got a content creation hack that will save you countless hours and deliver the exact content your ideal customer is looking for - bringing them back to your site or social media page again and again.
- [The Evolution of Connections Marketing: Celebrating 10 Years in Business](https://connectionsmarketing.com/insights/evolution-connections-marketing-celebrating-10-years/) - With nearly 100 clients today across 10 states, we’re taking a look back over the last decade to see how our company and the marketing landscape have evolved and the processes that made it all possible.
- [Facebook and Instagram Make Moves to Hide Likes](https://connectionsmarketing.com/insights/facebook-instagram-hide-likes/) - Facebook, along with its image-based app Instagram, are making moves to hide likes in the hopes of further promoting quality, authentic, and engaging content across its platforms.
- [3 Massive SEO Changes Coming in 2020 Your Business Needs to Know](https://connectionsmarketing.com/insights/seo-changes-2020/) - Google makes over 3200 algorithm updates per year. And when 97% of your ideal audience is using search to find services like yours online, keeping up with the latest changes is imperative. Based upon the changes Google has implemented in 2019, here are three massive changes coming to SEO in 2020 that you need to know:
- [The Latest in Social Media Trends for 2020](https://connectionsmarketing.com/insights/social-media-trends-2020/) - Social media trends are constantly changing, and thus, so must your strategy. We’re taking a look at some of the major changes that have occurred so you can keep your digital campaign strong in 2020.
- [Google Ranking with On-Site SEO: Part 1 of the SEO Trilogy](https://connectionsmarketing.com/insights/google-ranking-with-on-site-seo-part-1-of-the-seo-trilogy/) - Search Engine Optimization (SEO) is not a one-size fits all strategy. There are, however, three fundamental SEO practices that search engine algorithms use that contribute to a website’s organic rankings, and because of this, they should be implemented whenever possible into your strategy.
- [Taking Control of Your Business During COVID-19 Pandemic](https://connectionsmarketing.com/insights/taking-control-of-your-business-during-covid-19-pandemic/) - We are all navigating as best as we can through this trying time, not only in our personal lives and the effects we’ve seen there, but in our businesses as well, some of which have taken a hard hit from the recent coronavirus pandemic.
- [Google Ranking with Off-Site SEO: Part 2 of the SEO Trilogy](https://connectionsmarketing.com/insights/google-ranking-with-off-site-seo-part-2-of-the-seo-trilogy/) - Over the past few months, we have been covering our Search Engine Optimization (SEO) trilogy to introduce the three practices of SEO that search engines use to generate your website’s organic rankings. Today, we'll be talking about Off-Site SEO.
- [Google Ranking with Technical SEO: Part 3 of the SEO Trilogy](https://connectionsmarketing.com/insights/google-ranking-with-technical-seo/) - Search Engine Optimization (SEO) is made up of several components, all that can be either confusing, intimidating, or just seem like “a lot of work.” At Connections Marketing, we’ve tried to simplify the practices of SEO by breaking it up into a series of three main parts: a trilogy.
- [GMB Features You Should Be Utilizing for Your Business](https://connectionsmarketing.com/insights/gmb-features-you-should-be-utilizing-for-your-business/) - Google My Business (or GMB) should be considered a vital aspect of your social media activity – at least, as critical as your Instagram, Facebook, Twitter, or TikTok.
- [How to Prep Your eCommerce Business for the Holidays](https://connectionsmarketing.com/insights/how-to-prep-your-ecommerce-business-for-the-holidays/) - Early planning is critical to maximize profits and minimize stress as we head into the final – and often most profitable – months of the year. Do you know how you will be prepping your eCommerce business for the holidays?
- [Is Your Website ADA Compliant? 5 Quick Fixes](https://connectionsmarketing.com/insights/make-your-website-ada-compliant-5-quick-fixes/) - When you think of the Americans with Disability Act (ADA), you might think of buildings with ramps and sidewalks with curb cuts. But in today’s modern world, making information and technology accessible to people with disabilities is just as important as making sure they can access buildings and streets. And it’s not just important--it’s required by the law.
- [Hiring a Marketing Agency vs Keeping Marketing In-House](https://connectionsmarketing.com/insights/marketing-agency-vs-marketing-in-house/) - Since marketing is such an important component in your business, you want to be sure to do it right. Using a marketing agency or keeping marketing in-house are both excellent ways to achieve a successful marketing campaign.
- [8 Tips for Gaining Repeat Customers](https://connectionsmarketing.com/insights/8-tips-for-gaining-repeat-customers/) - Everyone loves a repeat customer. The probability of selling to them is typically much higher than it is with a new prospect. So how do you turn one-time customers, even the disgruntled ones, into repeat clients?
- [What You Need to Know About Data Privacy](https://connectionsmarketing.com/insights/what-you-need-to-know-about-data-privacy/) - Learn how small business owners are embracing the latest data privacy laws while utilizing user data for marketing campaigns.
- [Empowering the Customer by Becoming Their Solution](https://connectionsmarketing.com/insights/empowering-the-customer-becoming-solution/) - The bar keeps getting higher in marketing, creating a whole new playing field for marketers and requiring brands to develop a stronger customer-first mindset.
- [Why You Need to Know About Influencer Marketing](https://connectionsmarketing.com/insights/why-you-need-to-know-about-influencer-marketing/) - Welcome to the world of influencer marketing, where popular influencers are used to make endorsements and brand mentions, typically through social media.
- [Which Covid-Era Marketing Trends Are Here to Stay](https://connectionsmarketing.com/insights/covid-era-marketing-trends/) - The pandemic crisis had a major disrupting effect on consumer behavior. It accelerated marketing trends that were already in motion and then introduced some new ones, seemingly overnight. The question on everyone’s mind is, how much staying power do these trends really have?
- [How to Build Strategic Partnerships that Boost Sales](https://connectionsmarketing.com/insights/build-strategic-partnerships-that-boost-sales/) - When done right, a new alliance – or a new spin on an old one – can enhance your offerings while offsetting costs.
- [What is Affiliate Marketing and How Does it Work?](https://connectionsmarketing.com/insights/what-is-affiliate-marketing-how-does-it-work/) - If you’re looking to expand your marketing team without bringing people in house, one way of doing so is to hire affiliates to drive traffic to your company’s website.
- [Are Virtual Events Here to Stay?](https://connectionsmarketing.com/insights/virtual-events-here-to-stay/) - For over a year, the world has seen how virtual events do what in-person events can’t: Reach audiences far and wide. So, are they here to stay?

## Pages

- [Homepage](https://connectionsmarketing.com/) - Drive business growth with expert marketing We offer effective marketing solutions designed to achieve business transformation and growth. Let’s talk about a custom solution for your current needs. Work With Us Who is Connections Marketing? A modern day marketing agency We’re a digital marketing agency in Chicago with a focus on connecting small to mid-sized
- [Thank you for registering for our AI webinar](https://connectionsmarketing.com/thank-you-for-registering-for-our-ai-webinar/) - We'll See You Soon! Thank you for registering. You’re all set for our upcoming webinar on the 2026 digital marketing changes. To make things easier, you can access the webinar link directly below. We’ll also send a reminder to your email a few days prior. Join the Webinar Here Add to Calendar If you have
- [Register For Webinar: How AI is Changing Search in 2026](https://connectionsmarketing.com/register-for-webinar-how-ai-is-changing-search-in-2026/) - Register For Our Webinar! How AI is Changing Search in 2026 & What It Means for Visiting Angels We’re hosting a short, practical webinar to walk you through the recent changes to your digital marketing plan. Our goal is to explain what’s changing, why it’s happening, and how we’re supporting you through the transition. If
- [About](https://connectionsmarketing.com/about/) - About Connections Marketing What began as primarily a marketing and web development agency has since evolved into a holistic digital marketing agency specializing in helping businesses reach their customers. As a full-service digital marketing agency, we’re able to help our clients realize their goals for achieving successful online marketing with cost-effective solutions. We serve clients
- [Drive Business Growth with a Multi-Point Marketing Inspection](https://connectionsmarketing.com/multipoint-marketing-inspection/) - Drive Business Growth with a Multi-Point Marketing Inspection Is your business stuck in neutral? Neglecting routine tune-ups on your car leads to breakdowns, costly repairs, and frustrating inefficiency. Guess what? The same happens with your marketing. If you’ve been cruising on autopilot, letting disjointed strategies or outdated tools steer your business, you’re risking more than
- [Social Media Marketing](https://connectionsmarketing.com/services/social-media-marketing/) - Social Media Marketing Reinforce your brand’s identity and help your audience stay connected and engaged with a properly executed, influential social media presence. Managing social media can be tedious and time consuming, especially because you need a consistent stream of content that requires constant moderation. Our team will take on this responsibility and help you
- [Did you see us at the 2023 Chicago Franchise Show?](https://connectionsmarketing.com/chicago-franchise-show/) - Did you see us at the 2023 Chicago Franchise Show? Thank you for stopping by our booth and expressing an interest in our digital marketing services. We hope you were able to enjoy a cup of coffee or tea on us while you were at the show. We’d love to schedule another time to connect
- [Test Page](https://connectionsmarketing.com/test-page/)
- [Setup a Recurring Credit Card Payment](https://connectionsmarketing.com/resources/setup-a-recurring-credit-card-payment/) - Setup a Recurring Credit Card Payment Fill out the form below to setup a recurring automatic payment from your credit card for your Connections Marketing services. Δ Business Name(Required)Your Name(Required) First Last Email(Required) Phone(Required)Billing Address(Required) Street Address Address Line 2 City State / Province / Region ZIP / Postal Code Day of Charge(Required) 1st
- [Setup a Recurring ACH Payment](https://connectionsmarketing.com/resources/setup-a-recurring-payment/) - Setup a Recurring ACH Payment Fill out the form below to setup a recurring automatic payment from your bank account for your Connections Marketing services. Δ Business Name(Required)Name(Required) First Last Email(Required) Phone(Required)Billing Address(Required) Street Address Address Line 2 City State / Province / Region ZIP / Postal Code Day of Withdrawl(Required) 1st day of
- [Make a Payment](https://connectionsmarketing.com/resources/make-a-payment/) - Make a Payment Use the form below to make a payment. Please note there is a 2% surcharge for credit card payments. Δ Payment Amount(Required)Please enter the amount you want to pay. Please note there is a 2% surcharge. Total Payment(Required)This is the total payment which is the payment amount entered above plus 2%
- [CM Channel](https://connectionsmarketing.com/resources/cm-channel/) - CM Channel Browse are video gallery below. Title Why would you recommend Social Butterfly Connections Marketing?Runtime 0:56 Title More than just a Digital Marketing AgencyRuntime 1:29 Title Why Would you recommend Connections Marketing?Runtime 0:56 Title More than just a Marketing AgencyRuntime 1:29 Title Connections Marketing: COVID-19 UpdateRuntime 2:00 Title How To Find The Right
- [Onboarding & Intake Forms](https://connectionsmarketing.com/onboarding-intake-forms/) - Onboarding & Intake Forms Use the forms below to submit information about your business and goals. The forms included on this page are intended for clients with an active contract. If you do not have an active contract but are interested in learning more about our web design & development or digital marketing services, contact
- [Resources](https://connectionsmarketing.com/resources/) - Resources Welcome to our resources page! We are assembling a resource center for our clients (and everyone!) with lots of valuable digital marketing information. It’s a work in progress so check back soon!
- [Services](https://connectionsmarketing.com/services/) - Services Digital marketing is vital for a business to thrive. But that’s not your wheelhouse, so where do you start? Our services can be beneficial as stand-alone projects or combined into an integrated marketing solution. It really depends on your needs and goals. We work through the pros and cons with you to develop something
- [Website Maintenance & Support](https://connectionsmarketing.com/services/website-maintenance-support/) - Website Maintenance & Support Fast, reliable website maintenance and on-demand support. Your website is a 24/7 marketing tool and is often the first point of contact with your customers. Just as it is important to keep it updated with new content, it’s also important to regularly analyze and maintain your site so that you never
- [Website Design & Development](https://connectionsmarketing.com/services/website-design-development/) - Website Design & Development As the digital face of your business, a beautiful, well-functioning website can lead to new opportunities and growth for your business. Your website should tell your brand’s story, boost your conversions, and maximize your revenue. Let us help you by creating a one-of-a-kind website intended to promote business growth. From updating
- [Web Applications](https://connectionsmarketing.com/services/web-applications/) - Web Applications Reach more users via any mobile or desktop device with the convenient and cost-effective solution of a web application. With over 20 years of software engineering experience, we’re able to cater to your needs and deliver scalable, flexible, custom solutions that integrate with your current technologies or requirements. We offer diverse consumer-facing applications
- [Search Engine Optimization (SEO)](https://connectionsmarketing.com/services/seo/) - Search Engine Optimization (SEO) As your internet marketing partner, we’ll help your website get found online. If your website is lost among online competition, traffic to it has decreased, or leads and calls just aren’t coming in like you need them to, let us revolutionize your digital presence with our SEO services. We’ll station your
- [Pay-Per-Click (PPC)](https://connectionsmarketing.com/services/ppc/) - Pay-Per-Click (PPC) Boost sales, get new leads, and increase brand awareness immediately with pay-per-click (PPC) marketing. If you are looking to earn new customers and drive more conversions, consider adding PPC to your digital marketing mix. The results are easy to measure and track, and they provide valuable insight about your target audience. Whatever your
- [Media Buying](https://connectionsmarketing.com/services/media-buying/) - Media Buying Reach your target audience via television, radio, or print at favorable terms and rates with a media buying expert. Partnering with an agency to handle your media buying is widely regarded as beneficial and partnering with Connections Marketing is no different. Having over 20 years of experience in the media space has afforded
- [Marketing Consulting](https://connectionsmarketing.com/services/marketing-consulting/) - Marketing Consulting Fill knowledge gaps and bolster your marketing strategy with our expert consultants. Connections Marketing will act as an extension of your organization with our full-service, end-to-end marketing consulting solution. If you’re struggling with any aspect of your marketing strategy, we’ll help you establish clear goals, proactively plan your campaigns, and analyze the strengths,
- [Logo Design](https://connectionsmarketing.com/services/logo-design/) - Logo Design You can only make a first impression once. What impression do you want your logo to project? Your logo might be the first glimpse of your business that a consumer sees. As such, it should establish and reinforce your brand while accurately representing your product or service. Our creative specialists are masters at
- [Email Marketing](https://connectionsmarketing.com/services/email-marketing/) - Email Marketing Boost conversions and brand awareness with beautiful, responsive emails designed specifically for your brand. Many email users will quickly abandon your emails if they find them to be too dense or if they fail to offer value. We’ll help you avoid those mistakes and create well-constructed emails that fit your brand identity, demand
- [eCommerce](https://connectionsmarketing.com/services/ecommerce/) - eCommerce Achieve more with a unique, custom-built eCommerce website that fully meets your requirements. Whether you’re someone with little online business experience or someone with an already robust eCommerce website, Connections Marketing can help you build a custom site that allows for more flexibility as your business grows. No matter how simple or sophisticated you
- [Copywriting](https://connectionsmarketing.com/services/copywriting/) - Copywriting Having the “right” copy with the “right” placement is the foundation of any successful business. Words matter. And the right words can make a huge difference in your marketing efforts. Through well-written, compelling copy, you can inform, clarify, and inspire your audience to transform from leads to loyal customers. At Connections Marketing, we’ll help
- [Content Marketing](https://connectionsmarketing.com/services/content-marketing/) - Content Marketing You may have great content, but without a proper strategy, you’re marketing blindly. Content marketing is the heart of any marketing strategy. Consistent, quality, and original content can answer your target audience’s questions, which builds trust, and ultimately generates better leads and more conversions. Content marketing starts conversations and is most effective when
- [Brand Collateral](https://connectionsmarketing.com/services/brand-collateral/) - Brand Collateral If you reach your audience through a variety of channels, are they receiving a cohesive brand story from you? Brand collateral allows you the opportunity to professionally communicate your offerings through a harmonious collection of media. This media is used to promote your brand and support your sales and marketing efforts, while steadily
- [App Design & Development](https://connectionsmarketing.com/services/app-design-development/) - App Design & Development Your idea can go further with a well-designed and built custom mobile app. Connections Marketing has been delivering first-rate mobile applications to SMBs for many years. Whether you’re looking to build a loyalty app, tasking app, customer service app, etc., our team will design and build an attractive, user-friendly app that
- [Portfolio](https://connectionsmarketing.com/portfolio/) - Portfolio The best way to determine our own success is by measuring the success of our clients. As you win, so do we. We are proud to showcase a wide range of services that Connections Marketing has provided to clients in recent years. We chose to highlight projects that demonstrate our range of work in
- [Contact](https://connectionsmarketing.com/contact/) - Contact How can we help your business thrive? Connect with us to find out. It’ll be fast, simple, and obligation-free. Send us a message Δ EmailThis field is for validation purposes and should be left unchanged.Name* First Last Email* Website URL Interested in: Select All Digital Marketing Technology Branding Strategy Design MessageThis field is hidden
- [Terms and Conditions](https://connectionsmarketing.com/terms/) - Terms & Conditions Terms of Use This Web site is provided by Connections Marketing (“CM”) and may be used for informational purposes only. By using the site or downloading materials from the site, you agree to abide by the terms and conditions set forth in this notice. If you do not agree to abide by
- [Privacy Policy](https://connectionsmarketing.com/privacy-policy/) - Terms & Conditions Terms of Use This Web site is provided by Connections Marketing (“CM”) and may be used for informational purposes only. By using the site or downloading materials from the site, you agree to abide by the terms and conditions set forth in this notice. If you do not agree to abide by
- [Sample Page](https://connectionsmarketing.com/sample-page/) - This is an example page. It's different from a blog post because it will stay in one place and will show up in your site navigation (in most themes). testtest 2 testtest 2 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent bibendum, lorem vel tincidunt imperdiet, nibh elit laoreet felis, a bibendum
- [Child page](https://connectionsmarketing.com/sample-page/child-page/)

## Testimonials

- [Maria Morales](https://connectionsmarketing.com/insights/testimonials/maria-morales/) - “It’s been quite the journey since you took over our marketing efforts through social media. I really appreciate your enthusiasm for our brand and how you’ve connected with our followers. You were easy to work with and adaptable—like Play-Doh, but with even better communication skills! You truly listened to our aesthetic and identified the perfect
- [HTSA Rick?](https://connectionsmarketing.com/insights/testimonials/htsa/) - “Clients loved the platform we built for them and it is still in use today.”
- [365](https://connectionsmarketing.com/insights/testimonials/365/) - “Customers expect a lot from a company’s website, and we weren’t about to let our customers down. Knowing exactly what our customers want is how we are able to deliver that top-notch customer service that we take pride in at 365.”
- [CM Team - Amigo](https://connectionsmarketing.com/insights/testimonials/cm-team-amigo/) - “We delivered a bright and fun design to strengthen the community aspect that Amigo insurance promotes and shares with their customers. It is friendly and inviting through the use of branded colors and images.”
- [Rick Rivero - Tsunami](https://connectionsmarketing.com/insights/testimonials/rick-rivero-tsunami/) - “Long term, Tsunami Express now has a beautiful, functional website and app that are flexible for any new additions or modifications they may need. Since launch, they have enabled SMS marketing, as well as driving downloads to the app for exclusive deals and promotions.”
- [CFSC - Gina Palumbo](https://connectionsmarketing.com/insights/testimonials/cfsc-gina-palumbo/) - "Rick and his team are so great to work with. Their ideas are fresh and right on target to help me market my company in new ways with positive results. Every project is completed timely and with enthusiasm - they definitely are "all in" to make our efforts a combined success! Would recommend to anyone

## Staff

- [Ashley Ortiz](https://connectionsmarketing.com/insights/staff/ashley-ortiz/) - Ashley has over two decades of both practical and artistic design experience. Responsible for the day-to-day operations of the company’s creative department, she leads projects from conception to completion, connecting with clients’ ever-changing visions and giving life and direction to their ideas and brands.
- [Joe Malicdem](https://connectionsmarketing.com/insights/staff/joe-malicdem/) - Joe has been with the company for 5 years. Starting out in the SEO department, Joe was responsible for optimizing and producing content for clients across a wide variety of industries. Today, he is responsible for overseeing projects and client communication. Joe coordinates with the team to ensure that projects are completed on time and
- [Marisol Murillo](https://connectionsmarketing.com/insights/staff/marisol-murillo/) - Starting as an intern, Marisol has been a part of the company’s SEO department for over 4 years. She is responsible for managing, optimizing, and posting content for SEO-related tasks. Marisol graduated from Knox College and brings a unique set of abilities to the table having majored in studio art and minored in computer science.
- [Carlos Tarazona](https://connectionsmarketing.com/insights/staff/carlos-tarazona/) - Carlos is a technology expert with over 20 years experience in software and systems engineering. Carlos is responsible for all things technical at the company, from day-to-day operations to consulting with clients, he transforms your vision into reality using innovative solutions. Carlos graduated from the University of Wisconsin-Madison and holds a B.S. in Computer Science

## Portfolio

- [Community Financial Service Centers (CFSC)](https://connectionsmarketing.com/insights/portfolio/community-financial-service-centers-cfsc/) - Project Details How our marketing campaign rebranded a banking alternative Community Financial Service Center (CFSC) offers an alternative to banking with a broad array of financial services like check cashing for individuals and businesses. Its services are tailored to each unique location and the community’s needs. Customers value the business for its extended hours, convenient
- [365 Equipment & Supply](https://connectionsmarketing.com/insights/portfolio/365-equipment-supply/) - Project Details A complete revamp of on-demand supply website 365 Equipment & Supply rents on-demand construction equipment throughout the Midwest from a single location. They take pride in being a partner that solves problems while providing products and services at reasonable prices. Having worked with Connections Marketing at a previous job, the CFO turned to
- [Home Technology Specialists of America (HTSA)](https://connectionsmarketing.com/insights/portfolio/home-technology-specialists-of-america-htsa/) - Project Details New intranet portal & custom reporting are game changers Home Technology Specialists of America (HTSA) is a national group-purchasing organization that buys products for high-end home electronics retailers. It’s also the leading technology trade consortium for exclusive access to live education experiences, technologies, vendors, and industry events. With members designing high-performance technology systems,

## Categories

- [Website Design & Development](https://connectionsmarketing.com/insights/category/website-design-development/)
- [App Design & Development](https://connectionsmarketing.com/insights/category/app-design-development/)
- [Copywriting](https://connectionsmarketing.com/insights/category/copywriting/)
- [Search Engine Optimization (SEO)](https://connectionsmarketing.com/insights/category/search-engine-optimization-seo/)
- [Social Media Marketing](https://connectionsmarketing.com/insights/category/social-media-marketing/)
- [Marketing Strategy](https://connectionsmarketing.com/insights/category/marketing-strategy/)
- [eCommerce](https://connectionsmarketing.com/insights/category/ecommerce/)
- [Content Management Systems (CMS)](https://connectionsmarketing.com/insights/category/content-management-systems-cms/)
- [Website Maintenance & Support](https://connectionsmarketing.com/insights/category/website-maintenance-support/)
- [Marketing Consulting](https://connectionsmarketing.com/insights/category/marketing-consulting/)
- [Announcements](https://connectionsmarketing.com/insights/category/announcements/)
- [Blog](https://connectionsmarketing.com/insights/category/blog/)
- [Good Times](https://connectionsmarketing.com/insights/category/good-times/)
- [Online Marketing](https://connectionsmarketing.com/insights/category/online-marketing/)
- [Creative](https://connectionsmarketing.com/insights/category/creative-blog/)
- [Company News](https://connectionsmarketing.com/insights/category/company-news/)
- [Development](https://connectionsmarketing.com/insights/category/development-blog/)
- [Development](https://connectionsmarketing.com/insights/category/development-careers/)
- [Social Media](https://connectionsmarketing.com/insights/category/social-media-blog/)
- [SEO](https://connectionsmarketing.com/insights/category/seo-blog/)
- [SEO](https://connectionsmarketing.com/insights/category/seo-2/)

## Tags

- [logo](https://connectionsmarketing.com/insights/tag/logo/)
- [logo refresh](https://connectionsmarketing.com/insights/tag/logo-refresh/)
- [marketing](https://connectionsmarketing.com/insights/tag/marketing/)
- [online marketing](https://connectionsmarketing.com/insights/tag/online-marketing/)
- [front end developer](https://connectionsmarketing.com/insights/tag/front-end-developer/)
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- [business identity](https://connectionsmarketing.com/insights/tag/business-identity/)
- [business marketing](https://connectionsmarketing.com/insights/tag/business-marketing/)
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- [design for your business](https://connectionsmarketing.com/insights/tag/design-for-your-business/)
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- [social media](https://connectionsmarketing.com/insights/tag/social-media/)
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- [brand strategy](https://connectionsmarketing.com/insights/tag/brand-strategy/)
- [mobile app development](https://connectionsmarketing.com/insights/tag/mobile-app-development/)
- [mobile app development chicago](https://connectionsmarketing.com/insights/tag/mobile-app-development-chicago/)
- [copywriter](https://connectionsmarketing.com/insights/tag/copywriter/)
- [copywriter for business](https://connectionsmarketing.com/insights/tag/copywriter-for-business/)
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- [social media copywriting](https://connectionsmarketing.com/insights/tag/social-media-copywriting/)
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- [google home](https://connectionsmarketing.com/insights/tag/google-home/)
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- [virtual assistant device](https://connectionsmarketing.com/insights/tag/virtual-assistant-device/)
- [google analytics](https://connectionsmarketing.com/insights/tag/google-analytics/)
- [seo reporting](https://connectionsmarketing.com/insights/tag/seo-reporting/)
- [content marketing](https://connectionsmarketing.com/insights/tag/content-marketing/)
- [content marketing that converts](https://connectionsmarketing.com/insights/tag/content-marketing-that-converts/)
- [content that converts](https://connectionsmarketing.com/insights/tag/content-that-converts/)
- [facebook](https://connectionsmarketing.com/insights/tag/facebook/)
- [instagram](https://connectionsmarketing.com/insights/tag/instagram/)
- [linkedin](https://connectionsmarketing.com/insights/tag/linkedin/)
- [pinterest](https://connectionsmarketing.com/insights/tag/pinterest/)
- [snapchat](https://connectionsmarketing.com/insights/tag/snapchat/)
- [social media marketing](https://connectionsmarketing.com/insights/tag/social-media-marketing/)
- [twitter](https://connectionsmarketing.com/insights/tag/twitter/)
- [content 2019](https://connectionsmarketing.com/insights/tag/content-2019/)
- [content calendar](https://connectionsmarketing.com/insights/tag/content-calendar/)
- [ebook](https://connectionsmarketing.com/insights/tag/ebook/)
- [grow your email list](https://connectionsmarketing.com/insights/tag/grow-your-email-list/)
- [infographics](https://connectionsmarketing.com/insights/tag/infographics/)
- [repurposing content](https://connectionsmarketing.com/insights/tag/repurposing-content/)
- [white paper](https://connectionsmarketing.com/insights/tag/white-paper/)
- [yoast seo](https://connectionsmarketing.com/insights/tag/yoast-seo/)
- [youtube](https://connectionsmarketing.com/insights/tag/youtube/)
- [email](https://connectionsmarketing.com/insights/tag/email/)
- [email campaign](https://connectionsmarketing.com/insights/tag/email-campaign/)
- [email welcome series](https://connectionsmarketing.com/insights/tag/email-welcome-series/)
- [promotional emails](https://connectionsmarketing.com/insights/tag/promotional-emails/)
- [relational emails](https://connectionsmarketing.com/insights/tag/relational-emails/)
- [transactional emails](https://connectionsmarketing.com/insights/tag/transactional-emails/)
- [custom website](https://connectionsmarketing.com/insights/tag/custom-website/)
- [diy website](https://connectionsmarketing.com/insights/tag/diy-website/)
- [shopify](https://connectionsmarketing.com/insights/tag/shopify/)
- [squarespace](https://connectionsmarketing.com/insights/tag/squarespace/)
- [website builder](https://connectionsmarketing.com/insights/tag/website-builder/)
- [weebly](https://connectionsmarketing.com/insights/tag/weebly/)
- [wix](https://connectionsmarketing.com/insights/tag/wix/)
- [business page facebook](https://connectionsmarketing.com/insights/tag/business-page-facebook/)
- [facebook 2019](https://connectionsmarketing.com/insights/tag/facebook-2019/)
- [facebook algorithm](https://connectionsmarketing.com/insights/tag/facebook-algorithm/)
- [facebook business page](https://connectionsmarketing.com/insights/tag/facebook-business-page/)
- [social media management](https://connectionsmarketing.com/insights/tag/social-media-management/)
- [social media posting](https://connectionsmarketing.com/insights/tag/social-media-posting/)
- [influencers](https://connectionsmarketing.com/insights/tag/influencers/)
- [like know trust factor](https://connectionsmarketing.com/insights/tag/like-know-trust-factor/)
- [social media campaign](https://connectionsmarketing.com/insights/tag/social-media-campaign/)
- [blog writing](https://connectionsmarketing.com/insights/tag/blog-writing/)
- [blogging](https://connectionsmarketing.com/insights/tag/blogging/)
- [content creation](https://connectionsmarketing.com/insights/tag/content-creation/)
- [content writing](https://connectionsmarketing.com/insights/tag/content-writing/)
- [website design](https://connectionsmarketing.com/insights/tag/website-design/)
- [website development](https://connectionsmarketing.com/insights/tag/website-development/)
- [hiding likes](https://connectionsmarketing.com/insights/tag/hiding-likes/)
- [seo 2020](https://connectionsmarketing.com/insights/tag/seo-2020/)
- [seo changes](https://connectionsmarketing.com/insights/tag/seo-changes/)
- [Hybrid Event](https://connectionsmarketing.com/insights/tag/hybrid-event/)
- [Seasonal Marketing](https://connectionsmarketing.com/insights/tag/seasonal-marketing/)
- [AI](https://connectionsmarketing.com/insights/tag/ai/)
- [Reporting](https://connectionsmarketing.com/insights/tag/reporting/)
- [Data](https://connectionsmarketing.com/insights/tag/data/)
- [Stores](https://connectionsmarketing.com/insights/tag/stores/)
- [Business](https://connectionsmarketing.com/insights/tag/business/)
- [Holidays](https://connectionsmarketing.com/insights/tag/holidays/)
- [Website](https://connectionsmarketing.com/insights/tag/website/)
- [Brands](https://connectionsmarketing.com/insights/tag/brands/)
- [Content](https://connectionsmarketing.com/insights/tag/content/)
- [Plugins](https://connectionsmarketing.com/insights/tag/plugins/)
- [Testing Forms](https://connectionsmarketing.com/insights/tag/testing-forms/)
- [Marketing Plan](https://connectionsmarketing.com/insights/tag/marketing-plan/)
- [New Year](https://connectionsmarketing.com/insights/tag/new-year/)
- [Certification](https://connectionsmarketing.com/insights/tag/certification/)
- [Training](https://connectionsmarketing.com/insights/tag/training/)
- [Marketing Firm](https://connectionsmarketing.com/insights/tag/marketing-firm/)
- [Productivity](https://connectionsmarketing.com/insights/tag/productivity/)
- [Tech Skills](https://connectionsmarketing.com/insights/tag/tech-skills/)
- [Presentation](https://connectionsmarketing.com/insights/tag/presentation/)
- [Tools](https://connectionsmarketing.com/insights/tag/tools/)
- [Technology](https://connectionsmarketing.com/insights/tag/technology/)
- [Device Optimization](https://connectionsmarketing.com/insights/tag/device-optimization/)
- [Backlinks](https://connectionsmarketing.com/insights/tag/backlinks/)
- [Algorithms](https://connectionsmarketing.com/insights/tag/algorithms/)
- [Updates](https://connectionsmarketing.com/insights/tag/updates/)
- [Changes](https://connectionsmarketing.com/insights/tag/changes/)
- [Experts](https://connectionsmarketing.com/insights/tag/experts/)
- [Social Trends](https://connectionsmarketing.com/insights/tag/social-trends/)
- [Brand](https://connectionsmarketing.com/insights/tag/brand/)
- [Audience](https://connectionsmarketing.com/insights/tag/audience/)
- [Customers](https://connectionsmarketing.com/insights/tag/customers/)
- [Content Decay](https://connectionsmarketing.com/insights/tag/content-decay/)
- [Websites](https://connectionsmarketing.com/insights/tag/websites/)
- [Strategies](https://connectionsmarketing.com/insights/tag/strategies/)
- [Images](https://connectionsmarketing.com/insights/tag/images/)
- [Update](https://connectionsmarketing.com/insights/tag/update/)
- [Web Pages](https://connectionsmarketing.com/insights/tag/web-pages/)
- [Audit](https://connectionsmarketing.com/insights/tag/audit/)
- [Branding](https://connectionsmarketing.com/insights/tag/branding/)
- [Content Ecosystem](https://connectionsmarketing.com/insights/tag/content-ecosystem/)
- [Marketing Team](https://connectionsmarketing.com/insights/tag/marketing-team/)
- [System](https://connectionsmarketing.com/insights/tag/system/)
- [Conversion](https://connectionsmarketing.com/insights/tag/conversion/)
- [collaboration](https://connectionsmarketing.com/insights/tag/collaboration/)
- [Marketing Campaign](https://connectionsmarketing.com/insights/tag/marketing-campaign/)
- [Answer Engine Optimization](https://connectionsmarketing.com/insights/tag/answer-engine-optimization/)
- [AEO](https://connectionsmarketing.com/insights/tag/aeo/)
- [Zero Click](https://connectionsmarketing.com/insights/tag/zero-click/)
- [Web Performance](https://connectionsmarketing.com/insights/tag/web-performance/)
- [Video Assets](https://connectionsmarketing.com/insights/tag/video-assets/)
- [Repurpose](https://connectionsmarketing.com/insights/tag/repurpose/)
- [Audio Assets](https://connectionsmarketing.com/insights/tag/audio-assets/)

## Industries

- [Retail](https://connectionsmarketing.com/insights/industry/retail/)
- [Construction](https://connectionsmarketing.com/insights/industry/construction/)
- [Finance](https://connectionsmarketing.com/insights/industry/finance/)
- [Associations & Trade Groups](https://connectionsmarketing.com/insights/industry/associations-trade-groups/)