Expert Insight to Home Care Marketing - Webinar Recap
As a home care professional, your purpose is to help make people’s lives better. You do this by providing quality care and comfort to your clients while also giving their families peace of mind. You know the amazing work that you do every day, but does your community know you are there waiting to help them?
Erika Klein, owner and founder of Social Butterfly and Ariene Dionela, SEO consultant of Connections Marketing have extensive experience working specifically with home care agencies across the nation as Social Media and Digital Marketing consultants.
On January 26, 2021 they shared actionable tips on how home care agencies can boost their online presence and drive traffic to their website with digital marketing.
Here are a few highlights from the discussion:
Your Digital Marketing Game Plan
The strategy behind digital marketing is simple. Your goals should be to improve online visibility for your business, thus generating more traffic to your website and ultimately, drive conversions and gain more clients.
Bare Minimum Requirement to Marketing
Get a website. Sign up for GMB (Google My Business). Set up Social Media pages. We strongly recommend starting with these 3 things. Google is where almost everyone looks for the answers for everything and social media is where almost everyone goes to learn more about a person or brand on a personal level. If you could do only a few things for your business, start with these. Not to mention, these platforms by itself can provide a wealth of knowledge and tools that can help bring your business to the next level.
Social Media Platforms You Should Be On
For the home care industry, we strongly recommend that you create social media accounts on:
Focus On Your Brand
Remember, your website is your sales tool so use it to its fullest. Although great, it is not enough to just direct prospects back to your website. Use your website to educate and inform prospects about your business and understand why you are the best in your community.
Start Tracking Your Website
With a FREE tracking platform such as Google Analytics , you can learn so much about the people visiting your website- what content they like, what location they are coming from, which channels are generating the most traffic, AND SO MUCH MORE! This kind of insight will allow you to assess what efforts/tools are working for your business and where prospects are falling off in the sales process.
With digital marketing, you are investing in your business’ exposure on the internet. Increased exposure means the opportunity to reach the many people who may not even know your business exists! Having a website, being on GMB and social media is a great start, but not enough to generate quality traffic. Your nearby competitor may be getting a vast amount of visits and calls from their website. To outperform your local competitors, you need a competitive marketing strategy.
How Can SEO Help Your Business
An SEO (search engine optimization) Campaign helps you rank organically on Google. SEO Campaigns require a lot of consistent effort and time, but it is seen as one of the most beneficial and cost-effective tactics in the long run.
How Can Paid Ads Help Your Business
Unlike SEO, PPC (pay per click) is a great method if you need an immediate, targeted online presence. You can purchase ad space on platforms such as Google, and the placement of your ad would be dependent on the competition, bidding, and quality score of your ad.
How Can Social Media Marketing Help Your Business
64% of consumers have made a purchase decision based on social media content so it is important that your social media pages are frequently updated.
Thank you all for joining our webinar and thank you to Home Care Breakthrough Solutions for having us! If you would like a copy of the presentation please reach out. We hope to meet you all again soon!
If you would like to receive expert advice on how you can boost traffic to your home care website, contact us today for a free consultation.
Social Butterfly Social Media
Social Butterfly Social Media Management Services LLC is here to take your small business to the next level using social media sites such as Facebook, Twitter, LinkedIn, Instagram and more. We help you reach your target audience by being a consistent presence in their social media feeds.
Get in touch with Erika Klein, owner and founder of Social Butterfly!
At Connections Marketing, we tailor each of our services to fit a client’s particular needs and budget. No matter how big or small your company may be, you are still able to put into place marketing efforts that will allow your business to truly succeed in today’s digital age.